Business Enterprise & Marketing
Award
BA
Duration & study mode
1 year, full-time
School
Business & Creative Industries
Ucas code
N891
Course starting dates
-
New College Lanarkshire: September 2025
Last updated: 20/02/2025
Overview
Delivered via the Undergraduate School, the BA Business Enterprise and Marketing is a unique partnership between UWS and New College Lanarkshire.
The programme has been designed to ignite your entrepreneurial spirit and equip you with the skills and knowledge needed to thrive in the dynamic world of self-employment or small and medium-sized enterprises (SMEs).
This degree will provide you with the opportunity to develop your business acumen, so that you can turn your vocational passion into a thriving commercial business. We believe that true success lies at the intersection of passion and profession.
The curriculum is designed to help you focus on your niche and home in on what makes your entrepreneurial journey uniquely yours. You will graduate not only with a degree but with a portfolio of applied knowledge ready to make an impact.
The skills included in your degree reflect market expectations of a business degree and those of the Quality Assurance Agents (QAA), which oversees university degree programmes.
Course highlights
In this degree programme you will:
- Delve into the principles of business creation and marketing.
- Gain an understanding of market trends and learn how to keep on top of these.
- You will be introduced to the concept of corporate social responsibility and learn how to lead in a way that is adaptable, collaborative and beneficial for future generations.
- Leadership Skills.
Careers
This course is aimed at those who are looking to thrive in the world of self-employment or small and medium-sized enterprises (SMEs).
On completion of your degree, you may wish to study at postgraduate or master’s level at UWS in our business related programmes, either on a full-time or part-time basis. On completion of this, you may even choose to study towards completion of a doctorate.
Entry requirements
Scottish HND
A pass in a relevant vocational subject, such as Beauty Therapy, Photography or Sport subjects. HNDs from any other subject may be considered. Applicants may be requested to provide a short statement outlining their future business plans, which this course will help achieve.
Applicants who hold alternative qualifications to HND may also be considered, provided that their qualification is at an equivalent level, subject to review.
For non-vocational HND subjects, a short statement may be requested outlining future business plans which this course will help achieve.
The following qualifications are not accepted:
- UCAS Tariff
- A Level
- Pearson BTEC Level 3 National Extended Diploma
- Access to HE Diploma
- Scottish Higher
Teaching & Assessment
The BA Business Enterprise and Marketing degree will provide you, as a student, with a range of formative and summative assessment opportunities.
This will include a range of group and individual reports, portfolios, debates and presentations and the development of podcasts and campaigns.
Assessments will enable you to showcase and develop other core and meta skills, including digital literacy, communication, initiative leading and creativity.
Course details
In the BA Business Enterprise & Marketing degree programme, you will delve into the principles of business creation and marketing, providing you with a strong foundation for establishing and managing your own business venture. From understanding market trends to mastering start-up essentials, you will acquire the skills necessary to navigate a business setting.
The programme curriculum has been designed to keep you ahead of the curve, teaching you to anticipate changes, embrace challenges, and turn disruptions into opportunities. From a leadership perspective, you will develop the skills required to drive positive change. You will be introduced to the concept of corporate social responsibility and learn how to lead in a way that is adaptable, collaborative and beneficial for future generations.
Year 3
In your first term of study, you will be introduced to a set of academic modules focused on developing your business acumen and entrepreneurial ability. These modules will help you to better understand how to turn your specific vocational passion into a thriving commercial business.
Modules in Term 1 include:
- Enterprise Creation
- Emerging Issues in Business
- Contemporary Consumer Behaviour
Modules in Term 2 include:
- Marketing Communications Mix
- Responsible Leadership
- Professional Development Experience
Apply DIrectly to UWS
If you are applying only to the BA Business Enterprise & Marketing programme, please apply directly to UWS.
Apply via UCAS
If you are applying to more than one programme, please apply via UCAS.
Get in touch
Do you have a question about applying to this course? Get in touch, we're here to help!
T: 0800 027 1000 (UK)
T: +44 (0) 141 849 4101 (out-with the UK)
We will always try to make sure that we publish accurate course information but we do not accept responsibility for any mistakes or omissions. We will also try to make sure that we deliver our courses in line with our published information. However, we may not always be able to do so and you can find further information about this in our enrolment terms and conditions.