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The BA Business & Marketing programme will provide you with the specialist skills and knowledge to excel as a marketing professional, giving you a competitive edge in the graduate employment market.
UWS has links with local and national organisations and ensures that the teaching and assessment provided on this programme focuses on the marketing issues that impact businesses today. This will equip you with hands-on experience of applying critical thinking to solve challenges in the workplace.
The BA Business & Marketing programme is accredited by the Chartered Institute of Marketing (CIM) and offers a pathway towards CIM qualification in due course.
We welcome Scottish, UK and international students and consider all applicants on an individual basis.
Please visit our Undergraduate Entry Requirements page for information on our different entry requirements, including country-specific details for EU and non-EU qualifications.
UWS provides several different alternative pathways to higher education. Visit Alternative Pathways page to find out more.
All academic degrees/awards at UWS are taught in English. For applicants whose first language is not English*, the University sets a minimum English Language proficiency level. All English language qualifications must have been gained within two years of the start of your UWS course.
* applicants who are exempt from english language requirements include:
In general terms, if you are applying to study a course at, or above, Year 1 (SCQF Level 7) bachelor’s degree level, then the UKVI’s minimum level of English proficiency is Common European Framework for References of Languages (CEFR) at B2 (Upper Intermediate).
At UWS, we define our general English language requirements using the International English Language Testing System (IELTS) Academic module (not General Training) as follows:
These are minimum requirements and some courses may require a higher standard for admission†.
† Exceptions to this level of IELTS scoring exist for some accredited or professionally-recognised courses (see IELTS Score Exceptions section below for more information).
For our research degrees (MRes, MPhil, PhD, DBA, DProf) applicants are required to have an IELTS score as follows:
For Health, Nursing & Midwifery courses that lead to professional registration with the Nursing & Midwifery Council (BSc Adult Nursing, MSc Adult Nursing, BSc Mental Health Nursing, MSc Mental Health Nursing, BSc Midwifery and MSc Midwifery), applicants are required to have an IELTS score as follows:
Our BSc Paramedic Science degree leads to professional registration with the Health and Care Professions Council (HCPC); it has different IELTS requirements than other Health-related courses. Although it is not possible to apply for this degree directly as an international student, for applicants who meet SAAS residency requirements and for whom English is not their first language, then the following IELTS scores are required:
For our BSc (Hons) Applied Biomedical Science, BSc (Hons) Biomedical Science and MSc Advanced Biomedical Science degrees, which may lead to professional registration with the Health and Care Professions Council (HCPC), applicants are required to have an IELTS score as follows:
Our BA (Hons) Social Work and MSc Social Work degrees are professionally recognised by the Scottish Social Services Council and applicants are required to have an IELTS score as follows:
For our Certificate of Higher Education courses, applicants are required to have an IELTS score as follows:
In additional to IELTS, we also accept a number of alternative English language for application and admission to our courses for both home/EU and international students at bachelor's degree study at Year 3 (SCQF Level 9), and above. From Cambridge to TOFEL iBT qualifications the number of these qualifications is extensive.
Find out about non-IELTS English Language Tests
UWS has also reviewed a range of High / Secondary School qualifications studied by non-EU applicants that can be used as a basis of entry to a UWS. These range from Botswana GCSEs to USA High School Graduation Diplomas, the number of these qualifications is extensive.
Find out more about international English Language high-hchool qualifications
Applicants who do not meet the minimum English language requirements have the option to study one of our preparatory and pre-sessional English courses. The UWS courses available are:
The BA (Hons) Business & Marketing programme allows you to tailor your studies to suit your career goals. Years 1 and 2 of the Business & Marketing programme will develop your general and operational knowledge. Years 3 and 4 of this programme will deepen your knowledge of marketing principles, helping you develop managerial and strategic business and marketing knowledge. In the Honours year, you will complete an Honour project on a topic of your choice. You can also choose to undertake a HEAR Award, where you’ll provide marketing support to businesses and increase your hands-on experience.
Students will have core business and marketing modules to study and a wide selection of optional modules that they can choose to study too. Subjects include Introduction to Marketing, Marketing for A Better Future, Introducing People Management, Introduction to Accounting & Finance, Marketing Research Practice, Global Marketing, Contemporary Consumer Behaviour, Digital Marketing and Analytics, Marketing Communications Mix and many more.
In the first year, students will be introduced to the world of business and will study foundation modules in marketing alongside modules in Introducing People Management, Introduction to Accounting & Finance, and Academic, Professional and Personal Development (APPD)-Aspire. Students may also choose from a wide selection of options, including Data Analysis, Economic Principles for Business, Entrepreneurial Opportunity, Tourism and the Experience Economy or languages.
The second year provides a platform for practitioner development, with core modules in Marketing Research Practice, Global Marketing, People, Planet and Profit, Contemporary Consumer Behaviour, and Customer Service Skills, together with several other options from a suite of subjects.
The degree level provision offers specialist study of a more strategic nature, including core modules in Marketing Communications Mix, B2B Marketing and Relationship Networks, Digital Marketing and Analytics, and a module in Research Design and Methods which aims to prepare students for the Honours year. A selection of optional modules will also be available.
The Honours year is slightly more conceptual, focusing on an Honours project module worth 40 credit points. Core modules include Marketing Strategy Theory, Brands and Branding, Customer Experiences and Relationships. Specialist complementary optional modules will also be available.
You will be taught through a combination of lectures, tutorials and workshops.
There will also be group work and independent learning to ensure you develop transferable skills such as research, presentation, communication and working as part of a team.
Our Marketing degree is mainly assessed using a variety of assessment methods including:
Programme Specification and Module Descriptors for Undergraduate and Postgraduate courses are available to download (PDFs). These provide you with core information concerning your chosen subject.
Graduates from the BA (Hons) Business & Marketing programme have extensive knowledge of business and marketing techniques, and an understanding of what makes a business environment successful. Graduates go on to secure roles in the areas of:
You can continue your studies at UWS with a Master of Business Administration (MBA) specialising in marketing, or MSc in Digital Marketing or International Marketing Management. You can also pursue professional qualifications through the Chartered Institute of Marketing (CIM) or the Chartered Institute of Public Relations (CIPR).
"The University gave me the tools to learn differently; the tools that I needed to be able to flourish. And it’s led me to be able to chase my dreams.”
Brian, Business & Marketing student
£1,820 cost per year of study (usually paid by the Scottish Government via SAAS*)
£9,250 Cost per year of study, but not more than £27,750
£9,250 Cost per year of study, but not more than £27,750
£15,500 per year of study
£305 per module (20 credits)
£1,550 per module (20 credits)
£1,550 per module (20 credits)
£2,580 per module (20 credits)
£1,820 cost per year of study (usually paid by the Scottish Government via SAAS*)
£9,250 Cost per year of study, but not more than £27,750
£9,250 Cost per year of study, but not more than £27,750
£15,500 per year of study
£305 per module (20 credits)
£1,550 per module (20 credits)
£1,550 per module (20 credits)
£2,580 per module (20 credits)
Ready to apply? All UK & EU Undergraduate applications should be made through UCAS. Further information for international, part-time and exchange applications can be found below.
Apply on UCASAll UK and EU applicants for undergraduate study, not applying through an agent or partner, should apply through UCAS (Universities and Colleges Admissions Service)
The on-time application deadline for 2025/26 entry is 29 January 2025, 18:00 (UK time). For some courses it may still be possible to apply beyond this period, subject to suitable vacancies remaining. The final deadline for late applications via UCAS is 30 June 2025. Beyond this deadline, you may be able to apply via ‘UCAS Clearing’ if the course you are interested in has remaining places.
Please refer to our Undergraduate Application Guide for domestic & EU/EEA to find more information on when and how to apply to study at UWS.
You can find out more about applying for this undergraduate course on UCAS.
Students from non-EU/non-EEA countries can apply directly to UWS via our dedicated online application system. The latest we can process your application is 6 weeks before the course start date to allow for visa processing times. For more information on when and how to apply to study at UWS please refer to our International Undergraduate Application Guide.
For part-time & online study, you should apply directly to the University through our online application system, not through UCAS. Please select the part-time mode of study when submitting your application. Before you begin your application, it is important to read the part-time application step-by-step guide for a smooth process.
To come to UWS as a visiting student on a study abroad or exchange programme, you must apply entirely through our online system.
An ATAS certificate is not required for overseas students applying for this course.
Do you have a question about applying for this course? Get in touch. We are here to help!
We will always try to make sure that we publish accurate course information but we do not accept responsibility for any mistakes or omissions. We will also try to make sure that we deliver our courses in line with our published information. However, we may not always be able to do so and you can find further information about this in our enrolment terms and conditions.