Overview

Prepare to excel as a marketing professional.

Our BA Business programmes are designed with your career aspirations in mind, offering flexibility and a broad range of opportunities to tailor your studies.

Build a strong foundation in your first two years (Levels 7 & 8) with our newly introduced common modules where you'll focus on the essentials in business and marketing studies. For your third year (Level 9) onwards, you'll have the freedom to choose your area of specialism.

Discover your passion and focus on the areas that excite you the most. Whether you stick with your initial plan or explore new pathways within the Business School, the choice is yours.

The BA (Hons) Business with Marketing course has been refreshed to equip you with the skills and knowledge needed to thrive in today's rapidly evolving global economy. You'll master core business principles while specialising in marketing, AI-driven decision-making, entrepreneurial strategies, and practical insights directly relevant to real-world business challenges.

Course highlights

  • Develop effective communication skills and in-depth knowledge to prepare you for a wide range of traditional and digital business and marketing roles.
  • Gain specialist marketing and business skills that will help you stand out in today’s competitive job market.
  • Focus on real industry issues, providing you with the practical experience to solve the marketing and business challenges faced by modern businesses.
  • Benefit from accreditation by the Chartered Institute of Marketing (CIM), giving you the opportunity to gain CIM qualifications through the CIM Graduate Gateway after graduation.
  • Engage in hands-on projects with real companies, applying your knowledge to solve real-world business and marketing challenges.
  • Learn to harness AI-driven decision-making and entrepreneurial strategies to succeed in a rapidly evolving global economy.
  • Explore contemporary topics such as sustainability, business ethics, etc., aligned with UN Sustainable Development Goals (SDGs).
  • Study in a programme with strong links to local and national organisations, ensuring teaching and assessments are aligned with current industry demands.

 

CIM Graduate Gateway
The BA Business & Marketing programme is accredited by the Chartered Institute of Marketing (CIM) and offers a pathway towards CIM qualification in due course. 

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Career prospects

Jobs

Graduates of the BA (Hons) Business with Marketing programme are well-equipped with the skills and knowledge to excel in a variety of marketing and business roles across diverse industries. They often secure positions such as:

  • Project director
  • Sales promotion manager 
  • PR manager 
  • Product manager
  • Marketing research specialist
  • Marketing and business process manager 
  • Business development & marketing executive 
  • Digital marketing executive 
  • Social media manager 

Graduates find opportunities in local, national, and international organisations, ranging from marketing agencies and large corporations to start-ups and non-profit sectors.

Further study

You can advance your education with a MSc in Digital Marketing or a Master of Business Administration (MBA) at UWS. Additionally, you can also pursue professional qualifications through the Chartered Institute of Marketing (CIM), with the potential to achieve Chartered Marketer status.

Entry requirements

Candidates must be able to satisfy the general admission requirements of the University of the West of Scotland as specified in Chapter 2 of the University Regulatory Framework together with the following programme requirements:

SQA National Qualifications

  • Level 7 entry:
    • Scottish Highers: BBBB (standard entry requirements)
    • Scottish Highers: BCCC (minimum entry requirements)
  • Level 8 entry:
    • Scottish Advanced Highers: BCC

Or GCE

  • Level 7 entry:
    • A-Levels: BCC (standard entry requirements)
    • A-Levels: CCC (minimum entry requirements)
  • Level 8 entry:
    • A-Levels: BBB

Or SQA National Qualifications / Edexcel Foundation

  • Level 7 entry:
    • BTEC Extended Diploma: MMM
  • Level 8 entry:
    • HNC: in Business, Management, Marketing, Sales and Advertising, Advertising and PR, Public Relations, Retail; graded unit not required
    • BTEC Extended Diploma: DDM in a relevant subject
  • Level 9 entry:
    • HND: in Business, Management, Marketing, Sales and Advertising, Advertising and PR, Public Relations, Retail; graded unit not required

Other Required Qualifications/Experience

  • Level 7 entry:
    • Irish Leaving Certificate H1H2H2H2
    • International Baccalaureate: 24 points
    • Scottish Wider Access Programme (SWAP): BBB Access to Humanities
      Access to HE Diploma: BB
  • Level 8 entry:
    • International Baccalaureate: 28 points
  • Level 9 entry:
    • DUT: in a business-related subject

Teaching & assessment

You will be taught through a combination of lectures, tutorials, and workshops, providing both theoretical knowledge and practical insights. 

There will also be group work and independent study, allowing you to develop essential transferable skills such as research, presentation, communication, and teamwork.

The BA (Hons) Business with Marketing programme employs a diverse range of assessment methods to reflect real-world business and marketing practices. These include:

  • Presentations
  • Reports
  • Essays
  • Digital creative work
  • Practical assessments
  • Portfolios

This variety ensures you build a comprehensive skill set, preparing you for the dynamic demands of the marketing profession.

We will always try to make sure that we publish accurate course information but we do not accept responsibility for any mistakes or omissions. We will also try to make sure that we deliver our courses in line with our published information. However, we may not always be able to do so and you can find further information about this in our enrolment terms and conditions.